SEO Basics

Keyword Placement
It matters where you place keywords on your page. Search engines read from left to right, When using keywords in web pages, make sure all of your keywords are placed in order of priority from left to right. Top to bottom. The keywords have to make sense to the shopper and to the search engines. They should appear naturally and not cause the copy or descriptions to sound forced and unnatural. When optimising for search engines, remember to write for the customer.

Title Tags
Title tags are the most influential SEO element. The title is a short and accurate description of what the page is all about; it shows up at the top of the browser and is the phrase that appears in search engine results. Place the keywords close to the beginning of the title.

Meta Tags
Meta tags are tags that are written specifically for search engines and lie in the HTML code of the web page. In your CMS or blogging system, you might see meta tag fields for keywords or for a description of the page. You can see the meta tags buy clicking VIEW > SOURCE in most browsers.

Meta keywords are not as valuable nowadays. But meta descriptions remain valuable. While these descriptions don’t influence search engine ranking, they do show up in search results describing what is on the page.

Each page should have a unique description that incorporates the keywords and will entice the searcher to click through to the page. And remember, the more popular your page is, the better its SEO prospects are.

Headings (H1, H2 etc TAGS)
Search engines look for content organized into headlines. SEO-Works recommends that headlines be short and descriptive and different from the titles. H1 is the designation for the most important headline in the content. H2 and H3 are headlines that diminish in importance.

XML Site Maps
Site maps list web content in an organized, list fashion. Site maps are essential as an optimization technique and should always be linked to from your index page or home page. Sitemaps can also be submitted to Google by signing into Google Webmasters Tools.

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If you feel your own SEO work isn’t enough, we can help. Like most things in the digital world, SEO will continue to change and evolve. It’s up to you, as a business owner, to change and evolve with it.

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